Study on Professional Installation for Smart Home
Consumers can be a finicky bunch. Some want the best technology, but want to install it themselves. Others will gladly pay someone to install a new device. There’s also some people who couldn’t care less. Kwikset’s smart lock segmentation study found that professional installation is not a significant barrier to purchasing smart locks. Unsurprisingly, “smart home savants” said professional installation was a significant barrier at 33%, while “super moms and dads” came in at the lowest with 16%. While the study was focused on smart locks, this information could be applicable to smart home devices in general.
Read more: https://www.securitysales.com/access/professional-installation-barrier-smart-home-adoption/